What is Whatagraph?
Whatagraph is a marketing intelligence and reporting platform that agencies use to deliver dashboards and scheduled reports under their own logo, colours, custom domain and sender email, with Whatagraph branding removed from the client-facing report.
Audience
Marketing agencies, in-house marketing teams, brands, campaign managers
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
✅ |
| Per-client branding |
✅ |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
? |
| Per-client branding |
✅ |
| Provider branding removal |
✅ |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
? |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
✅ |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
? |
| Multi-tenant management |
? |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
? |
| Configurable billing |
? |
| Payment gateway integration |
? |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
✅ |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Reviewers on Software Advice and Capterra praise Whatagraph reports that look polished and client-ready—easy to present, with logos, colours, and image uploads that make deliverables stand out. Older reviews describe friction when buyers expected white-label on their own URL or a connected client login page during sales, and some still want deeper control over report appearance and structure. Custom report domain sits on higher-tier / add-on packaging on published plans—confirm before promising it.
| White-label strengths |
Considerations |
| Client-ready report look; logos, colours, and images called out for presentations |
Older reviews: custom URL / white-label on own domain was hard to find in-app or delayed after sales promises |
| Custom branding documented at global, report, and widget level |
At least one reviewer said a promised client login-page connection did not match what they got |
| Custom domain can replace whatagraph.com on shared report URLs and email sender |
Some want more flexibility to fully customize report appearance and structure |
| Agencies use it to present cross-channel results under their own reporting workflow |
Custom report domain is plan / add-on gated on published pricing — confirm in quote |
View buyer implications →
What this means for buyers
Whatagraph is used as a branded client reporting layer: themes, logos, and (when included) a custom domain and branded email so clients see the agency, not the vendor hostname. Confirm which plan unlocks custom domain and email branding, what clients see at login or on shared links, and how much of the vendor name remains.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agencies describe polished client-facing reports and theme-based branding. Confirm multi-client themes, custom domain, and branded email on the plan you buy.
No-Code Entrepreneur
Core question: Can I present the software as my own?
Validate DNS/email setup and plan gating in a trial before promising a fully branded client URL.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Software Advice / Capterra-syndicated |
Reviews on presentation, customization, client login branding |
Client-ready look; appearance customization wishes; login-page branding friction |
Mixed |
2019–2023 |
Software Advice Whatagraph reviews |
| Capterra UK |
Review on white-label / own URL expectation |
Sales promised white-label on own URL; feature initially said unavailable, later offered; setup not completed |
Mixed |
2021 |
Capterra Whatagraph |
Selected quotes
"During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available… Eventually, they said they could make it happen."
— Verified reviewer, Capterra, Jan 2021
"Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick."
— Verified reviewer, Software Advice / Capterra, Feb 2021
"I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports."
— Andrea Yarlyn Q., Software Advice / Capterra, Sep 2023
"Has a very unique way of displaying data in their reports… many of our clients like this layout as it's easy to read and understand."
— Shannon R., Software Advice / Capterra, Feb 2019
"Being able to upload images to the reports really makes the reports standout."
— Mark P., Software Advice / Capterra, Nov 2019
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
