What is AgencyAnalytics?
AgencyAnalytics is an automated client-reporting platform used by marketing agencies, digital agencies, SEO and PPC specialists, and social media managers to turn campaign data into dashboards and scheduled reports. Its white-label capabilities let agencies present those dashboards, reports, client logins, and emails under their own logo, colors, domain, and login URL, including per-client branding and a branded mobile app. It is primarily a branded client-reporting layer for agencies, with linked accounts for reseller use.
Audience
Marketing agencies, digital agencies, SEO agencies, PPC specialists, social media managers
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
✅ |
| Per-client branding |
✅ |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
✅ |
| Per-client branding |
✅ |
| Provider branding removal |
✅ |
| Branded mobile app |
✅ |
| Branded app-store app |
❌ |
| Branded customer support surfaces |
❌ |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
❌ (API is the alternative) |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
✅ |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
❌ (API is the alternative) |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
❌ |
| Payment gateway integration |
❌ |
| Client billing / invoicing |
❌ |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
❌ |
| Time zones |
✅ |
| Localised formats |
? |
| Local payment methods |
❌ |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
❌ |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
On Capterra, agencies repeatedly praise AgencyAnalytics for white-label dashboards and reports that can look like the agency’s own product, including logo on report headers, custom domain / URL hosting, and client logins on a single branded address. Reviewers say clients would not know the platform is not theirs, and that parking the experience on the agency domain strengthens brand. Recurring wishes include more granular visual customization, nicer or more flexible report cover pages, and historically a desire for stronger per-client logo personalization. Reddit threads often recommend it as a white-label client reporting portal among peer options.
| White-label strengths |
Considerations |
| White-label dashboards and reports described as looking like the agency’s own |
Some want more granular visual customization and better report cover-page control |
| Custom domain / custom URL hosting called out as a standout for client access |
Older review: frustration with only a single white-label logo profile (product now documents per-client white-label profiles) |
| Logo on report headers and client logins without exposing the vendor toolset |
A few mention wanting to resell the platform or add their own help/chat widgets |
| Easy white-label setup praised alongside scheduled branded reports |
|
| Reviewers say showing branded dashboards helps win and retain clients |
|
View buyer implications →
What this means for buyers
Buyers treat AgencyAnalytics as a client reporting layer under your brand: your logo, your domain or white-label URL, and client logins that feel like your portal. Feedback is strongly positive on that brand experience, with wishes mainly about finer design control rather than whether white-label works at all. Custom-domain DNS, branded email sending, per-client logos/colors, and what staff vs clients see at login are the practical checks that matter for rollout.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Many agency reviewers say white-label dashboards, custom domains, and client logins are central to how they deliver and retain clients. This is the strongest evidenced fit.
Reseller
Core question: Can I sell and package the software as my own offering for customers?
At least one reviewer wished they could resell it. Most public comments describe agencies branding the portal for their own clients, not wholesale product resale. Confirm any partner/reseller program directly with the vendor if that is your model.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Capterra |
Reviews mentioning white-label, custom domain/URL, logo, client logins (multiple pages) |
Strong praise for white-label dashboards/reports; custom domain; logo headers; cover-page and per-logo customization wishes |
Positive |
2016–2021 |
Capterra AgencyAnalytics |
| Reddit r/PPC, r/SEO, r/DigitalMarketing |
Threads on white-label client reporting portals |
AgencyAnalytics frequently recommended alongside peers for white-label client portals |
Positive |
2024–2025 |
r/PPC white-label portal thread |
Selected quotes
"The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours!"
— Stuart D., Founder & Digital Strategist, Capterra, Nov 2018
"Super easy to use. Easy to white label."
— Sam M., Director, Capterra, Dec 2021
"Whitelabel is awesome with custom domain support."
— Christopher B., COO, Capterra, Apr 2018
"And the ability to white label the whole thing and park it at my domain just sets this over the top."
— Lane A., SEO Executive, Capterra, Jul 2018
"I also do like the that Agency Analytics is set up to be White-Label so I can download in depth reports with my logo in the header and I'm also able to create logins for clients so they can check their rankings as well without seeing the types of tools i'm using."
— Ricardo S., Owner, Capterra, Apr 2019
"ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data."
— Glenn M., Chief Client Advocate, Capterra, Aug 2018
"What we and our customers like best is the number of integrations. And we are very happy for the white label solution. So we can export and send out branded reports in minutes."
— Henrik L., Capterra, Jul 2018
## Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
