Showcase Your White Label Software

We invite white label software providers to tell the wider story of their product through an iwhitelabel Product Showcase: the niche it serves, what makes it different and how it works in practice.

This is not a traditional guest post. You provide a practical demonstration of your product, through a screen video recording with a voiceover.

Don't just tell people what your software can do. Show them.

Who this is for

This opportunity is for:

• White label software providers who want to show what sets their product apart
• SaaS companies with white-label, reseller or rebrandable solutions
• Platforms whose distinctive workflows and niche are easier to understand on screen
• Vendors who want to show their product in use, not just describe it

A good showcase answers: what can your software actually do and what does that look like in practice?

What a Product Showcase is

A Product Showcase is a demonstration-led page that takes readers into the product so they can see how it works in practice.

If you are not sure where to start, the White-Label Capability Framework is a useful starting point, especially Brand and Flexibility. The focus should stay on your niche and what makes your product different, whether you show several related capabilities or a complete use case.

Your iwhitelabel listing remains the place for specific white label capabilities. The Product Showcase is the wider and broader product information.

What to demonstrate

Show the product in use, built around your niche and what makes it different. A full journey works well: where the setting lives, what you change and what the customer then sees.

Brand (making the product look like your own) and Flexibility (adapting it to how you operate) give you a solid base to build on. Both are set out in the White-Label Capability Framework.

Demonstration requirements

Product demo video

Provide a screen video of the actual product, with a voiceover.

The video must:

• Show the actual product in use
• Focus on your niche and differentiation, using Brand and/or Flexibility in the White-Label Capability Framework as a base where helpful
• Include a voiceover that explains what is happening and why it matters
• Be supplied as a downloadable video file
• Accurately represent the current product experience

The video should be practical rather than polished. A clear screen recording with a voiceover is enough.

Keep the explanatory or introductory portion of the video to no more than 25% of the overall runtime. At least 75% should demonstrate the actual product, workflow, configuration, result or output.

Do not add captions or subtitles. iwhitelabel prepares the demonstration for publication as part of the showcase.

Keep branding limited. Light company or product branding is fine. Do not turn the demonstration into a promotional video dominated by logos, marketing slides, sales messages, company introductions or unrelated calls to action.

What does not qualify

Submissions are unlikely to be suitable when the demonstration is mainly:

• A company introduction
• A promotional advertisement
• A slide presentation
• Stock footage
• A collection of screenshots
• A generic product overview with no demonstrated workflow
• Marketing claims without showing the underlying functionality

Supporting context

The supporting context helps us tell the wider story of your product, especially your niche and what makes it different. The demonstration shows it in use; this information explains who it is for and why it matters.

Tell us about:

• The niche or industry you specialise in
• Who your product is designed for
• The problem it solves
• What makes your product different
• Your key product advantages
• Your most important features
• Typical customer use cases
• How customers use your product in practice
• The outputs your product creates
• What a customer can deliver to their own clients
• Anything else that makes your product distinctive

This supporting information should provide context for the demonstration rather than repeat what the demonstration already shows.

What you receive

Approved Product Showcase contributors receive:

• A dedicated Product Showcase on iwhitelabel that tells your wider product story, your niche and your differentiation, built around the submitted demonstration
• The demonstration on your existing product listing, where appropriate
• A lifetime 25% discount on iwhitelabel purchases, including advertising, featured placements and other eligible promotional products or services
• A do-follow link to a relevant website or product page

The Product Showcase holds the wider product story, the demonstration and the supporting context. Your listing remains the place for specific white label capabilities.

How to submit

1. A screen video with a clear voiceover. Build it around your niche and differentiation, and use the White-Label Capability Framework as a starting point if you are unsure where to begin. Send it as a downloadable MP4 file (MOV also works), for example through a file-sharing link we can download from.
2. Email the download link and the details in the template below.
3. For approved submissions, iwhitelabel creates the Product Showcase blog page and where appropriate, adds the demonstration to the product listing.

Send the email to care@iwhitelabel.io.

Editorial guidelines

iwhitelabel may make reasonable edits to grammar, spelling, formatting, headings, clarity, structure and consistency with directory terminology. We may request clarification when a capability or claim cannot be understood from the submitted demonstration.

We may reject or request changes to submissions that are primarily promotional, misleading, irrelevant to white-label software, poorly demonstrated, substantially duplicate existing iwhitelabel content, written mainly for SEO rather than readers, or unable to provide an accessible demonstration.

Before you submit

• My product is relevant to white-label software, reselling or rebranding
• The demonstration shows my niche and differentiation, with Brand and/or Flexibility as a base where helpful
• My demonstration shows the actual product in use
• If I submitted a video, it includes a clear voiceover
• The demonstration shows the product rather than simply describing it
• I have provided enough context to understand the demonstration
• My claims accurately reflect the product
• My demonstration is accessible for review

Email template

Subject: Product Showcase: [Product Name]

Product name:
Company / contact:
Product website:
Video download link:
Existing iwhitelabel listing (if any):
Preferred link for the showcase:

What the product does:
[Short description, who it is for, and how it relates to white labelling, reselling or rebranding]

What the demonstration shows:
[What happens in the demonstration and why it matters]

Niche and differentiation:
[The niche you serve and what makes your product different]

Maps to (optional):
[Brand and/or Flexibility area]

Context not obvious from the demonstration:
[Requirements, what the reseller controls, what the customer sees, limitations or dependencies]