What is Umami?
Umami is privacy-first analytics software for agencies and site owners. Cloud Business can brand share pages with a buyer logo and name, and self-hosted deployments run on the buyer’s domain with team workspaces for client sites.
Audience
Agencies, site owners, product teams, developers
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
? |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
? |
| Favicon |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
? |
| Branded reports / documents |
? |
| Backend dashboard branding |
? |
| Per-client branding |
? |
| Provider branding removal |
✅ |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
? |
| Webhooks |
❌ |
| Subscription & pricing configuration |
? |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
? |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
✅ |
| Native integrations |
? |
| Webhooks |
❌ |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
? |
| Multi-tenant management |
? |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
? |
| Configurable billing |
? |
| Payment gateway integration |
? |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
? |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Self-hosted users on a public GitHub discussion say they cannot present Umami to clients under their own brand without forking the project and then missing later updates. They want their logo, colors, and some style control on the instance and on views they share, and they say a client share still shows Umami branding rather than theirs. One user would still accept a small Powered by Umami footer if their own branding led the page. Overall white-label signal is Negative.
| White-label strengths |
Considerations |
| The bar these users describe is narrow: their logo and name on a client share, not a new analytics product |
2025 posts say that bar is not met. A client share still shows Umami branding, and users want their logo at the top |
| One user would keep a small Powered by Umami line if their branding led the page |
The same posts say colors, light and dark logos, and custom CSS mean a fork, which then falls behind upstream updates |
View buyer implications →
What this means for buyers
Public user posts treat self-hosted Umami as analytics you can run, not as a product you can quietly rebrand. People who want to show stats to clients say the share still carries the Umami name and logo. They also say the way to change logo, colors, and CSS is to fork, and a fork misses later updates. Do not promise a branded client view from these posts. Confirm your logo actually replaces Umami on a live share before you sell it.
Buyer fit
No-Code Entrepreneur
Core question: Can I rebrand and sell it without building a product from scratch?
No, on this evidence. Users say a branded look means forking the code and keeping that fork current. That is building and maintaining a product, not a no-code rebrand you can resell as-is.
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
This is the use case in the posts, and the posts say it is not there yet. Agency users want client shares under their logo and colors. They report Umami branding still on the share. Do not offer Umami to clients as your own analytics portal until a live share shows your brand.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| GitHub |
Umami discussion on white-label and custom branding for self-hosted instances |
Users ask for logo, colors, and CSS so client shares are not Umami-branded. They say the current route is a fork, and a client share still shows Umami rather than their logo |
Negative |
2025 |
Umami white-label discussion on GitHub |
Selected quotes
"I am thinking about some color options, logo for light and dark mode as well as some custom CSS options to further modify the style to our needs without the need to fork and then miss out on any updates."
- julianwitzel, GitHub discussion on white-label and custom branding, 3 Jan 2025
"For our clients this would add a nice touch and for us as agency it would be awesome to increase the user experience of our clients."
- julianwitzel, GitHub discussion on white-label and custom branding, 3 Jan 2025
"+1. Looking to use umami for customers and would love some white labeling and custom colors. Could be as easy as letting us modify the logo and name in the top left corner (and having the umami name below) and changing the CSS variables!"
- louisescher, GitHub discussion on white-label and custom branding, 24 Jan 2025
"I want to share this data with my client, but with my logo on it, not Umami's."
- AndyTopley, GitHub discussion on white-label and custom branding, 16 Dec 2025
"I'm happy to have Powered by Umami in footer, but I want my branding at the top."
- AndyTopley, GitHub discussion on white-label and custom branding, 16 Dec 2025
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
