What is The Reporting Hub?
The Reporting Hub is a no-code Power BI Embedded delivery portal that deploys into the buyer's Azure environment so analytics can be presented on the buyer's domain, with buyer branding, tenant isolation, and in-portal packaging and billing.
Audience
Enterprises, Power BI users, SaaS providers, agencies, business intelligence teams
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
✅ |
| Per-client branding |
✅ |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
? |
| Per-client branding |
✅ |
| Provider branding removal |
✅ |
| Branded mobile app |
❌ |
| Branded app-store app |
❌ |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
? |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
✅ |
| Roles & permissions |
✅ |
| Reseller management |
? |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
✅ |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
✅ |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
? |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
On Reddit’s Power BI community, a commercial user reports running The Reporting Hub for over a year with the ability to add tenants and brand each one differently, plus flexible Entra-based access for external guests. Peers who evaluated it alongside other Power BI Embedded accelerators describe it as a solid option with some unique features and minor flaws, including early-adopter teething issues that the vendor fixed quickly.
| White-label strengths |
Considerations |
| Per-tenant branding: add tenants and brand each differently |
Early adopters reported teething / bug issues (vendor described as quick to fix) |
| Entra-based access for external guest users under the buyer’s tenant |
Deploying and running the portal in your own Azure environment is the buyer’s responsibility |
| White-label Power BI Embedded portal on buyer domain and branding |
Compare unique features and gaps vs other Embedded accelerators in a proof of concept |
| Multi-tenant, Azure-native delivery without per-viewer Power BI licenses |
Confirm branding, domain, capacity, and Entra guest setup in a pilot before many tenants |
View buyer implications →
What this means for buyers
The Reporting Hub is a self-hosted white-label shell around Power BI Embedded: you own branding and tenancy inside your Azure environment, and clients sign in to a portal that looks like yours. Practitioners report per-tenant branding and external Entra guest access working in commercial use. Budget Azure capacity, Entra setup, and a pilot before promising many branded client portals.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Per-tenant branding and guest access fit agencies delivering Power BI to many clients under one portal. Confirm onboarding effort and capacity cost for your client count.
No-Code Entrepreneur
Core question: Can I present the software as my own?
Branding and domain are real, but deployment is Azure-native—expect more infrastructure work than a pure SaaS white-label report tool. Best fit if you already live in Microsoft cloud.
Reseller
Core question: Can I sell and package the software as my own offering for customers?
Validate commercial/reseller terms and multi-tenant packaging in a demo.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Reddit r/PowerBI |
White-label Power BI Embedded / sharing thread |
Commercial user: brand each tenant differently; Entra guests; early bugs fixed quickly; peer evaluation positive with minor flaws |
Mixed–positive |
2025 |
Whitelabel PowerBI products thread |
| Microsoft Azure Marketplace |
Product overview |
White-label Power BI distribution; custom-branded portals; rapid no-code deploy |
Positive |
2025–2026 |
The Reporting Hub on Azure Marketplace |
Selected quotes
"We have been using Reporting Hub for over a year on the commercial license, it’s been great so far. A few teething problems as we were an early adopter, but the devs are good and quick to resolve bugs. The ability to add new tenants has been useful as we can brand each one differently and you have full flexibility on user access permissions using Entra, so external users are no issue if you add them as a guest on your tenant."
— Reddit r/PowerBI, commercial user, 2025
"We evaluated reporting hub and entelexos. Both were good with some unique features and minor flaws."
— Reddit r/PowerBI, 2025
"Reporting Hub enables businesses to build custom-branded portals that deliver Power BI reporting and dashboards to internal teams and external clients."
— Microsoft Azure Marketplace overview
"A white-label business intelligence platform for Power BI — embedded analytics delivered under your brand, in your environment."
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
