Matomo

What is Matomo?

Matomo is an open-source web analytics platform that provides privacy-focused analytics with full data ownership, offering a Google Analytics alternative with white label capabilities.

Features

• Privacy-first analytics
• Self-hosted option
• GDPR compliance
• Heatmaps and recordings
• Goal tracking
• Custom reports
• Tag manager
• A/B testing
• Form analytics
• Media analytics

Benefits

• White label options
• Complete data ownership
• No data sampling
• Custom branding
• Role-based access
• Unlimited websites
• No data limits
• On-premise hosting
• Open source community
• Premium features available

Audience Type

Agencies, enterprises, privacy-conscious organizations, website owners, developers