What is DashThis?
DashThis is an automated marketing reporting tool that lets agencies share branded dashboards and scheduled reports under their own logo, theme, custom domain and sender email, with DashThis branding removed on paid plans.
Audience
Marketing agencies, digital marketers, SEO specialists, social media managers
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
✅ |
| Per-client branding |
✅ |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
? |
| Per-client branding |
✅ |
| Provider branding removal |
✅ |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
? |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
✅ |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
? |
| Roles & permissions |
❌ |
| Reseller management |
? |
| Multi-tenant management |
? |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
? |
| Configurable billing |
? |
| Payment gateway integration |
? |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
✅ |
| Time zones |
? |
| Localised formats |
✅ |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
On Software Advice (Capterra-syndicated) and peer forums, agencies praise DashThis for white-label client reporting that is easy to set up across many clients, including branded report formats and client-facing dashboard URLs. Reviewers highlight customisable reports for showing metrics to clients and removing the need to expose a third-party tool. Common wishes are deeper visual customization beyond preset themes/templates, and more control over automated email branding. Reddit threads on white-label client reporting often name DashThis alongside peer tools.
| White-label strengths |
Considerations |
| Easy white-label setup for agencies with many clients |
Some want more customization than preset dashboard templates allow |
| Vendor can white-label a report format for the agency |
Wish for more customization of automated email notifications |
| Customisable client-facing reports and live reporting URLs |
Full custom domain, custom sender email, and full branding removal sit on higher plans — confirm on the plan you buy |
| Peer forums recommend it for white-label client dashboards |
|
| Logo, colours, and DashThis branding removal described for branded client delivery |
|
View buyer implications →
What this means for buyers
Buyers treat DashThis as a fast path to client dashboards and scheduled reports under the agency brand: logo, theme, and (on qualifying plans) custom domain and sender email with DashThis marks removed. Feedback is positive on whether white-label works for day-to-day client delivery; friction is mostly about how deep the visual and email branding go, and which plan unlocks full white-label.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agency reviewers say white-label dashboards, cloning/templates, and client reporting URLs are central to how they deliver. This is the strongest evidenced fit.
No-Code Entrepreneur
Core question: Can I present the software as my own?
Confirm plan limits for custom domain and sender email before promising a fully branded client URL.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Software Advice / Capterra-syndicated |
Reviews mentioning white-label, client dashboards, customization, reporting URLs |
Easy white-label setup; white-label report format; client-facing customisable reports; preset-template and email customization wishes |
Mixed–positive |
2018–2025 |
Software Advice DashThis reviews |
| Reddit r/PPC, r/SEO |
Threads on white-label client reporting portals |
DashThis frequently recommended for white-label / client dashboard access |
Positive |
2024 |
r/PPC white-label portal thread |
| TrustRadius |
Brand customization / white-label topic summary |
Users laud white-label and custom branding for personalized client reports |
Positive |
2024–2026 |
TrustRadius DashThis |
Selected quotes
"I have been using DashThis for creating client reporting dashboards for over 5 years and I love it. It is so easy to set up and white label if you have many clients."
— Jake B., Software Advice / Capterra, Apr 2022
"The company can white label a report format for you as well, which takes that customization up a notch."
— Morgan C., Software Advice / Capterra, May 2018
"Beautiful, customisable analytics reports that help you to extrapolate information and display important metrics to your clients with real-time access."
— Erin H., Software Advice / Capterra, Apr 2025
"Love the ease with which you can drag and drop widgets to create your custom report. Aldo the ability to have a living breathing reporting URL for clients."
— Verified reviewer, Software Advice / Capterra, Mar 2018
"…what I like least about this software is the lack of customization options. It seems like you can only design your dashboard based on a few pre-set templates…"
— Mike K., Software Advice / Capterra, Feb 2023
"Can do with more customization in things like the automated email notifications and date range views of reports."
— Tarek R., Software Advice / Capterra, Jun 2019
"Yes. With the white label option you can remove every mention of DashThis, add your own logo, use a custom domain such as reports.yourcompany.com, and send reports from your own email address."
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
