What is Look DS?
Look Digital Signage is a cloud digital signage platform with a white-label partner program. Partners run a customised CMS under their own brand and domain, manage customer sub-accounts from a partner admin account, connect Stripe or PayPal to bill customers, and can optionally publish a branded Android player app to their own Play Store account.
Audience
Digital signage resellers, system integrators, AV contractors, IT service providers, agencies, MSPs, hardware vendors
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
? |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
? |
| Branded reports / documents |
? |
| Backend dashboard branding |
? |
| Per-client branding |
? |
| Provider branding removal |
? |
| Branded mobile app |
✅ |
| Branded app-store app |
✅ |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
✅ |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
✅ |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
? |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
? |
| Time zones |
✅ |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Resellers can rebrand the full Look DS platform with their own custom domain, logo and colour scheme, so clients see the reseller's brand throughout. White labelling lets a reseller sell Look DS as its own product line and keep the client relationship.
| White-label strengths |
Considerations |
| Full platform rebrand with the reseller's own custom domain, logo and colour scheme |
|
| White labelling turns the platform into the reseller's own product line and keeps the client relationship with the reseller |
|
View buyer implications →
What this means for buyers
Look DS suits AV integrators and resellers who want to sell digital signage as their own service, with clients seeing the reseller's domain, logo and colours rather than the vendor's. Before you launch, check how the login page, system emails and the Android player app look to clients, and confirm that no Look DS marks remain on any client-facing screen.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agencies can run Look DS under their own domain, logo and colours as a product line for clients, keep the client relationship, and manage customer sub-accounts from a partner admin. Confirm client-facing emails, login and player app branding before packaging it for customers.
Branded Business
Core question: Can I use it under my own brand to grow my business and give customers more value?
An AV or digital-signage business can add Look DS under its own brand, with its own domain, logo and colours, and present it as its own product line. Check client-facing emails, login and player app branding before launch.
Sources
| Source | What was reviewed | Relevant evidence | Signal | Year | Link |
|---|
| Capterra | Reseller review of the white-label deployment | Full platform rebrand with custom domain, logo and colour scheme; resold as the reseller's own product line; client relationship stays with the reseller | Positive | 2026 | Capterra Look Digital Signage reviews |
Selected quotes
"We resell Look Digital Signage as part of our AV practice. The white label capability is what makes it a product line rather than just a tool we happen to use."
- Tim L., Founder, Capterra, May 2026
"Full platform rebranding custom domain, our logo, our colour scheme means clients see our brand throughout. That's rarer than it should be."
- Tim L., Founder, Capterra, May 2026
"White label means the client relationship stays ours."
- Tim L., Founder, Capterra, May 2026
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
