Walk into almost any restaurant, gym, clinic or corporate office and you will see screens on the wall. Someone sold those screens, installed the players, set up the content and keeps every screen running. More and more often, that someone is a reseller, an AV integrator, an agency or a managed service provider using white label digital signage software: a platform licensed from a vendor and sold under their own brand.
This guide is for businesses that want to sell digital signage as their own service. It covers how a white label digital signage programme works, what it costs and what to check, then compares the 18 options in the iwhitelabel directory.
Why Resellers Add Signage to Their Services
Signage is a natural extra for businesses that already look after a client's technology. The AV integrator has mounted the screens. The MSP already manages the network. The agency already creates the content. What they rarely have is software of their own, and building a signage platform from scratch means heavy development costs before the first client logs in.
The market is large and still growing. According to Grand View Research, the global digital signage market was valued at USD 31.1 billion in 2025 and is projected to reach USD 58.4 billion by 2033, with software the fastest-growing segment at a projected CAGR of 8.5%. For a business that already installs the screens or runs the network, that growth is a strong reason to own the software layer under its own name rather than send clients to someone else.
The obvious shortcut is to resell a well-known signage brand. The trouble is that the client relationship then belongs partly to the vendor. Your client sees the vendor's logo on the login screen, gets the vendor's emails and can call the vendor directly at renewal time. White labelling fixes that. The client sees your name on every screen they touch, and the vendor stays in the background.
Most signage platforms are priced per screen per month. When you set your own pricing on top of a wholesale rate, every new screen adds recurring revenue, and a client with hundreds of screens across many sites becomes a steady income. Add content design, installation and monitoring, and you are selling a managed service rather than a software licence.
How a White Label Digital Signage Programme Works
The model is the same across most vendors. You sign a partner agreement, set up your branding, and the vendor hosts and maintains the signage platform. You sell to clients, onboard them, support them and bill them. Their screens run on media players connected to the platform, and they manage content through a dashboard that carries your brand name. A true white label means the client sees only your brand: your logo, colours, domain and often your login page, emails and player app.
Costs come in two layers. Upstream, you pay the vendor, usually per screen per month, sometimes with a setup fee or minimum commitment. Brix publishes a wholesale rate of $6 per screen per month billed annually, while SlideShow charges a one-off fee for a branded player app instead. Most other vendors quote on request. Downstream, you set your own price per screen and add services. Do not forget hardware: commercial displays, mounts and the media players that run every screen.
Every screen needs a player. Many platforms here run on Android devices, smart TVs, Amazon Fire TV and Amazon Signage Stick players, Windows or ChromeOS, and PiSignage, ScreenManager and Poster Booking also support Raspberry Pi players. Check that the platform supports the players you plan to sell, and choose commercial-grade hardware for sites where screens run all day.
What to Look For Before You Choose a Platform
Every vendor says its partners can rebrand the platform. The details decide whether your clients will ever notice the vendor behind it. The White-Label Capability Framework breaks this into brand surfaces and flexibility, and the questions below follow the same logic.
Your Brand on Every Screen
Check each surface a client touches: the web address, the login screen, the dashboard, the emails, the reports and the player app on the screen itself. A platform that changes the logo but still sends emails from the vendor's domain will leak its name. Ask which surfaces you control and which still show the vendor.
A Partner Dashboard to Manage Multiple Clients
If you plan to serve many clients, you need separate client accounts under one partner login, with roles and permissions for your team. Multi-tenant management keeps each client's screens and content apart. If each client needs its own branding, ask the vendor how that works.
Billing and Pricing Control
A few platforms let you connect a payment gateway such as Stripe or PayPal to take payments from clients. Most leave invoicing to you, which means you set your prices and bill clients through your own accounting tools. Know which one you are buying before you set your prices.
Integrations and API Access
POS integration matters for any business that tracks stock through its till. A restaurant can take a sold-out dish off its menu board automatically, and a jewellery store can stop showing a piece that has just sold out. An API matters if you want to connect signage to your own systems or build features on top. A white-label API goes further and lets your own developers set up and brand client accounts without exposing the vendor. Many platforms here offer a general API for content and devices, and AIScreen also documents white-label endpoints.
The 18 White Label Digital Signage Platforms
Below are the platforms in the digital signage software category on iwhitelabel, each described from its listing.
1. Brix
Brix is a cloud digital signage CMS with playlists, multi-zone layouts, a design editor, schedules, content approvals, offline playback and proof of play. It runs on the Amazon Signage Stick, Android, Google TV, Fire TV, Windows and ChromeOS, so you can quote on the media players your clients already own.
You sell it under your own product name, logo, colours and domain, with branded sign-in, emails sent through your own mail system and no Brix branding in the client experience. Each customer sits in a separate workspace under one partner console. The wholesale price is published: $6 per screen per month, billed annually. Brix does not run client billing for you, so you invoice your clients yourself and keep full control of your margin.
Brix also has a REST API, an SDK and webhooks that work inside each workspace.
Best-fit niches: Resellers, AV integrators, managed service providers, agencies, multi-location operators.
White-label capabilities: Your own domain, sign-in and emails with Brix branding removed, a separate workspace for every client under one partner console, and content approvals and webhooks.
2. Juuno
Juuno is a no-code digital signage platform for scheduling content on smart TVs, Android and Fire TV devices, Chromecast and web browsers. Because it is no-code, it is easy to hand to clients who want to update their own screens.
The white-label plan runs the dashboard, login, emails and screen player under your logo, colours and domain, with Juuno branding removed. Each client gets a separate workspace under one admin login, and you can publish your own branded Android TV player app from a vendor template. Juuno does not invoice your clients for you, so you set your rates and bill clients outside the product.
Best-fit niches: Agencies, MSPs, AV installers, resellers, multi-site operators.
White-label capabilities: A branded dashboard, login, emails and player on your own domain, a separate workspace for each client and your own Android TV player app.
3. Yodeck
Yodeck is a cloud digital signage platform for managing screens, media, playlists and layouts. Its white-label partner programme is aimed at AV, IT and MSP companies.
Partners run a branded portal on a custom web address with their own logo, colours and CSS, set their own pricing and operate separate customer accounts with no Yodeck branding shown. White-labelled installers are available for Android and BrightSign players. Yodeck also offers a general REST API.
Best-fit niches: White-label partners, resellers, agencies, MSPs, AV integrators, IT companies.
White-label capabilities: A branded portal and login on your own web address, white-labelled player installers, separate customer accounts and your own pricing.
4. 42 Digital Signage
42 Digital Signage is a hardware-agnostic cloud platform from Wisar Digital, which builds and operates it. It offers a drag-and-drop content designer, rule-based scheduling, menu boards that sync with POS systems, retail media and programmatic DOOH integrations, and support for 132 languages.
Resellers can white label the logo, UI colours, login screen, reports, support documentation and domain, for example login.yourdomain.com, and manage customers from a multi-tenant partner portal. Partners also get unlimited demo accounts and pre-sales support. Its REST API lets you push data to screens.
Best-fit niches: Resellers, systems integrators, AV integrators, agencies, DOOH and retail media network operators.
White-label capabilities: Your own login domain, branded reports and support documentation, a multi-tenant partner portal and 132 languages.
5. PiSignage
PiSignage, built by Colloqi in Bengaluru, is a digital signage platform for off-the-shelf players such as the Raspberry Pi, Android TV and the Amazon Signage Stick, offered as a hosted service or a self-hosted server. Off-the-shelf players can help keep hardware costs down when you are pricing a large estate of screens.
The white-label partner server runs on your own domain with your menu-bar logo and branded login and sign-up pages, where each account can carry its own logo and colours. On self-hosted servers, customer emails go out under your brand. You manage multiple client accounts from one dashboard, and technical teams also get a general REST API and an open-source server.
That per-account login branding and the self-hosted option make PiSignage the only platform here that iwhitelabel still lists as a fit for resellers and solution integrators.
Best-fit niches: Digital signage resellers, AV integrators, agencies, MSPs, enterprises running in-house screen networks, self-host operators.
White-label capabilities: A white-label server on your own domain, login branding for each account, branded emails on self-hosted servers and multi-client management from one dashboard.
6. AIScreen
AIScreen is a cloud digital signage CMS with a Canvas editor, AI audience triggers and player apps for Android TV, Fire TV, Samsung, LG and its own AIScreen OS hardware.
White-label partners can put their logo, colours and custom domain on the manager and the player, send mail through their own SMTP and run each client in a separate Space from one multi-tenant dashboard.
AIScreen's public API reference also includes white-label endpoints for domains, logos and email settings. White label sits on the Enterprise plan.
Best-fit niches: Resellers, agencies, MSPs, AV integrators, multi-location operators.
White-label capabilities: Branded emails through your own SMTP, your logo on the manager and the player, a separate Space for each client and white-label API endpoints.
7. NoviSign
NoviSign is a digital signage CMS with an online Studio, players and monitoring tools. Partners can bundle it with their own content and services.
White-label partners can run the Studio on their own subdomain with their logo and languages, and use brandless player apps. An Admin console handles users, licences and isolated customer accounts, and partners charge their own rates.
Best-fit niches: Resellers, systems integrators, agencies, AV integrators, multi-location operators.
White-label capabilities: Brandless player apps, a Studio on your own subdomain and isolated customer accounts under one Admin console.
8. EasySignage
EasySignage is a cloud digital signage CMS for creating, scheduling and updating content across screens, with a visual layout and template editor, rule-based content automation and integrations such as Canva, calendars and Google Sheets.
Its white-label reseller programme lets partners run the dashboard on their own domain with their logo, hide EasySignage branding, manage client accounts and licences from an Account Manager portal and set their own prices. You bill your clients outside the product and send orders to EasySignage, so plan your own invoicing.
Best-fit niches: Resellers, agencies, MSPs, AV integrators, entrepreneurs.
White-label capabilities: A dashboard on your own domain with EasySignage branding hidden, and client accounts and licences managed from one Account Manager portal.
9. Pickcel
Pickcel is a cloud digital signage platform for creating, scheduling and playing content on more than 50 player types, from Android and Windows to Samsung, LG and BrightSign. That breadth of hardware support is useful when every client site has different screens.
White-label partners can run the platform under their own logo, brand colours, favicon and domain, and create and manage separate customer accounts from a partner console with role-based access and rule-based content automation. Partners can also pick their own player app icon.
Best-fit niches: Agencies, AV integrators, IT solution providers, MSPs, media and advertising companies, multi-location operators.
White-label capabilities: Your own logo, colours, favicon and domain, and a partner console for separate customer accounts.
10. Look DS
Look DS (Look Digital Signage) is a cloud digital signage platform with a partner programme built for reselling. Partners run a customised CMS under their own brand and domain and manage customer sub-accounts from a partner admin account.
You can also connect your Stripe or PayPal account to charge customers, and you can publish a branded Android player app to your own Play Store account.
Best-fit niches: Digital signage resellers, systems integrators, AV contractors, IT service providers, agencies, MSPs, hardware vendors.
White-label capabilities: A branded Android player app in your own Play Store account, customer sub-accounts and Stripe or PayPal payments.
11. Poster Booking
Poster Booking is a cloud digital signage platform that turns TVs into digital signs using Amazon Signage Stick, Fire TV, Android, Windows, Chromebox or Raspberry Pi players, with scheduled playlists, video walls and screen monitoring.
White-label partners run the platform under their own name, logo and domain, so the login page and dashboard carry their brand. Client accounts sit under one dashboard with their own permissions. You set your own prices and bill clients outside the platform, as Poster Booking does not take your clients' payment details.
Best-fit niches: Resellers, AV installers, IT providers and MSPs, marketing agencies, franchise operators.
White-label capabilities: A branded login and dashboard on your own domain, client accounts with their own permissions and your own pricing, with billing handled by you.
12. ScreenManager
ScreenManager is a cloud digital signage platform from Prague for playlists, scenes, multi-zone layouts and remote screen management on Samsung Tizen, Sony Bravia, ViewSonic, Android, Windows, Linux and Raspberry Pi players, with built-in AI audience targeting.
Partners can offer the platform with their own logo, colours and domain, and run separate client environments from one partner console using Spaces, custom user roles and rule-based content triggers. Custom branding with your own domain and logo comes with the Enterprise plan, so check which plan you need before you promise a fully branded experience.
Best-fit niches: AV and IT integrators, resellers, agencies, media owners and DOOH networks, multi-location operators.
White-label capabilities: Your domain and logo on the Enterprise plan, separate client environments and a partner console for reselling.
13. Azilen
Azilen Technologies offers a white-label digital signage platform for scheduling, playlisting and broadcasting images, videos and web content to screens across all major TV operating systems. It is a good match if you think of your offer as a software product rather than a service.
Buyers can present the cloud CMS under their own logo, colours and domain, design screen content with a drag-and-drop canvas, and manage multiple clients, users and screen networks from one multi-tenant dashboard.
Azilen's product page now presents the platform under the name ScreenHippo.
Best-fit niches: Agencies, multi-location operators, software buyers who want a branded signage CMS.
White-label capabilities: Your own domain, logo and colours with a multi-tenant dashboard.
14. Spectrio
Spectrio is a digital signage and customer engagement company with a cloud CMS, Enplug, for creating, scheduling and deploying content on one screen or across large multi-location networks.
Through the Spectrio Partners programme, resellers can offer a white-labelled, turnkey signage and engagement service under their own brand. That includes a customisable Enplug dashboard with domain masking and separate client accounts under a Network account. Dashboard white label needs an Enterprise plan with a Network account, and the programme also sells content production from Spectrio Studio, so it fits partners who want a complete service to sell rather than software alone.
Best-fit niches: Resellers, agencies, franchise operators, multi-location businesses, AV and marketing service providers.
White-label capabilities: A customisable Enplug dashboard with domain masking, and separate client accounts under one Network account.
15. DotSignage
DotSignage is a cloud digital signage platform with 750+ animated templates, a drag-and-drop editor, dayparting and event scheduling, multi-zone layouts, team permissions and 30+ built-in apps such as Canva, Google Slides and weather.
Its white-label partner programme gives partners their own logo, colours and domain across the customer CMS, player apps published under their name on Google Play and Amazon, and a partner admin for adding and managing every customer account. DotSignage handles hosting and upgrades, so you can focus on selling and supporting clients.
Best-fit niches: Digital signage resellers, systems integrators, AV companies, IT service providers, marketing agencies, MSPs.
White-label capabilities: Your logo, colours and domain across the CMS, branded player apps on Google Play and Amazon, and a partner admin for every customer account.
16. Lira Screen
Lira Screen is a cloud digital signage CMS with a visual template editor, 400+ editable templates, multi-zone layouts, scheduling, device groups, user roles and an in-built app store with apps such as Google Slides, Docs and Sheets. Restaurants, retail stores, offices and schools are its natural home.
Its white-label partnership lets you offer the software under your own branding, publish the player apps in your branding on the app stores and sell to end clients at your own prices.
Best-fit niches: Resellers, agencies, restaurants, retail operators, small multi-location businesses.
White-label capabilities: Branded player apps on the app stores, a branded front end and your own pricing for end clients.
17. SlideShow
SlideShow is a digital signage player app for Android and Windows from a company in Slovakia. Its white-label programme rebrands the player app, and its Cloud Management platform can be branded and deployed under your own domain to manage client players remotely.
SlideShow builds a version of the player with your app name, logo and loading screen, plus your contact details on the About screen, for a one-off fee from 299 EUR, and you can install it on unlimited devices. Cloud Management groups players by client and gives users access only to their own clients' players. The SlideShow copyright notice must stay in the app.
Best-fit niches: Digital signage providers, systems integrators, agencies and IT companies offering managed displays.
White-label capabilities: Your app name, logo and loading screen in the player, and Cloud Management on your own domain with players grouped by client.
18. Nento
Nento is a cloud digital signage and digital menu board platform for restaurants, hospitality and multi-location businesses. It combines a drag-and-drop content studio, POS integrations and central multi-location management with role-based access.
Its reseller programme lets agencies and service providers present the platform with their own logo, brand colours and custom domain, and manage multiple client accounts from one dashboard.
Best-fit niches: Agencies, MSPs, installers and marketing partners selling menu boards to restaurants.
White-label capabilities: Your logo, colours and custom domain with one dashboard for multiple clients, plus native POS integration and a visual, no-code builder.
All 18 Platforms at a Glance
The table puts each platform next to the business it suits and the main reason to choose it.
Platform | Who it suits | Main reason to choose it |
|---|---|---|
Resellers who want a published wholesale price | Fully branded partner console at $6 per screen per month | |
Agencies new to signage | No-code tool with branded login, emails and player | |
AV, IT and MSP companies | Branded portal, own CSS and separate customer accounts | |
POS-heavy and multi-language rollouts | Branded login, reports and help docs, with POS-synced menu boards | |
Cost-conscious and technical resellers | Hosted or self-hosted server with login branding for each account | |
Partners who want brand on manager and player | Own SMTP for branded email, plus white-label API endpoints | |
Integrators bundling content and services | Own-subdomain Studio, brandless players and own rates | |
Small resellers managing licences | Account Manager portal for client accounts and licences | |
Mixed-hardware estates | More than 50 player types and a partner console | |
Resellers who want payments in the platform | Stripe or PayPal payments and your own Play Store app | |
Entrepreneurs starting small | Simple signage on Fire TV, Android or Raspberry Pi players | |
Integrators working with Sony and Samsung screens | Partner console with separate client environments | |
Buyers who want a signage product of their own | Multi-tenant CMS under your logo and domain | |
Franchise and multi-location networks | Turnkey signage and engagement service under your brand | |
Resellers who want the vendor to run hosting | Hosted system with branded store apps and a partner admin | |
Resellers and agencies serving restaurants and retail | Branded store apps and a large template library | |
Integrators shipping their own hardware | One-off branded player app with optional Cloud Management | |
Hospitality resellers | Restaurant menu boards with POS integration |
Conclusion: Choosing a Platform to Resell
Assessing Your Business Needs
Start with the service you want to sell. An agency selling content to local shops, an MSP managing screens for corporate offices and an integrator rolling out menu boards across a restaurant chain need different things. Write down the surfaces your clients will see, how many clients you will manage and how you plan to bill them.
Final Recommendations
If you want a fully branded partner platform with a published price, start with Brix. If you are new to signage and want a no-code tool with your brand on the login, emails and player, try Juuno. If you need a white-label API as well as branded email, look at AIScreen. If you want to take client payments inside the platform, look at Look DS. For a self-hosted server with login branding for each account, look at PiSignage. For POS-linked menu boards and many languages, look at 42 Digital Signage. If you mainly need a branded player for your own hardware, SlideShow is the closest fit. Then compare the rest of the digital signage software category and choose the platform that puts your brand, not the vendor's, on every screen.
Frequently Asked Questions
It is a digital signage platform you license from a vendor and sell under your own brand. Clients log in to what looks like your service, while the vendor hosts the software, runs updates and keeps the platform online.
On a true white label platform, you do. Clients see your brand name, your domain and your support details, and you bill them directly. If the vendor's name still shows anywhere, your client can find it, so check the login screen, emails and player app before you sign.
Expect a monthly fee per screen for the software, plus the screen, the media player and installation. Brix's published wholesale price is $6 per screen per month billed annually, and most other vendors in this guide quote on request. Your client price should cover the software, your time and the services you add.
Yes, with several vendors. Look DS lets you publish a branded Android player app to your own Play Store account, and DotSignage and Lira Screen publish player apps in your branding on the app stores. Juuno gives you a template for your own Android TV player, Yodeck offers white-labelled player installers and AIScreen puts your brand on its player. NoviSign offers brandless player apps, and SlideShow sells a branded player app for a one-off fee.
PiSignage offers an open-source server for technical teams, and 42 Digital Signage gives partners unlimited demo accounts. Ask each vendor about demos or demo accounts before you commit.
It depends on the service you sell. AIScreen documents branded email and white-label API endpoints. Brix, Juuno, Yodeck, PiSignage and DotSignage cover most brand surfaces with a partner dashboard. Look DS suits you if you want to take client payments inside the platform, and 42 Digital Signage suits POS-heavy and multi-language projects.
