What is LaunchBay?
LaunchBay (formerly Motion.io) is client onboarding and project-delivery software built around loginless, magic-link customer portals for intake forms, file collection, e-signature contracts, tasks, and Stripe invoicing. Every plan includes account-wide portal and email branding (logo, primary colour, favicon, and custom header banner), while the Premium plan puts the portal on the buyer's custom domain, sends notification emails from the buyer's domain via DKIM, and removes "Powered by LaunchBay" marks.
Audience
Service teams, agencies, consultants, and SaaS implementation teams that onboard clients in a branded portal
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ (CNAME subdomain on Premium; branded launchportals.com subdomain on all plans) |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
✅ (custom sender address with DKIM on Premium; company sender name and per-project invite copy on all plans) |
| Per-client branding |
? (account-wide logo, colour, favicon, banner and domain; per-project portal pages and invite copy) |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ (CNAME subdomain on Premium; branded launchportals.com subdomain on all plans) |
| Branded emails |
✅ (custom sender address with DKIM on Premium; company sender name and per-project invite copy on all plans) |
| Branded reports / documents |
? |
| Backend dashboard branding |
? |
| Per-client branding |
? (account-wide logo, colour, favicon, banner and domain; per-project portal pages and invite copy) |
| Provider branding removal |
✅ (removes 'Powered by LaunchBay' on Premium) |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ (built-in Client Directory CRM with Companies, People and per-client projects) |
| Per-client configuration |
✅ (per-project portal pages, custom fields, forms, workflows and invite emails) |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
✅ |
| Workflow configuration |
✅ |
| Conditional logic |
✅ |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ (built-in Client Directory CRM with Companies, People and per-client projects) |
| Per-client configuration |
✅ (per-project portal pages, custom fields, forms, workflows and invite emails) |
| Feature visibility |
✅ |
| Roles & permissions |
✅ |
| Reseller management |
? |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
✅ |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
✅ |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
✅ |
| Time zones |
✅ |
| Localised formats |
✅ |
| Local payment methods |
✅ |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Motion.io, now LaunchBay, gives agencies and service businesses a client portal for onboarding, tasks, files and approvals that they present under their own brand. Users say the white label features let them offer a custom solution without building it, and that a branded portal makes their business look more established. Several 2026 reviewers want more control over brand styling, especially fonts and colors in the portal.
| White-label strengths |
Considerations |
| White label features let teams present a bespoke solution (2026) |
Not as customizable for the brand as users want (2026) |
| Branded client portal seen as giving the business an edge (2026) |
Fonts and specific brand styling cannot yet be changed (2026) |
| Clients find the portal simple to use |
Requests for more colors and fonts to match the brand (2026) |
View buyer implications →
What this means for buyers
LaunchBay suits agencies that want a ready-made branded client portal quickly. If your brand relies on specific fonts or a refined visual style, test how far the portal styling goes before rolling it out to clients.
Buyer fit
Branded Business
Core question: Can I use it under my own brand to grow my business and give customers more value?
Partly. Users brand the portal, but font and styling options are limited.
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Yes. Agencies and production companies use it as their branded client portal.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| G2 |
Reviews from agencies and service businesses |
White label features valued; branded portal gives an edge; limited fonts and brand styling |
Mixed-positive |
2026 |
LaunchBay reviews on G2 |
Selected quotes
"The white label features are great too, allowing us to present a bespoke and custom solution without needing to build it ourselves."
- Mike O., G2, January 2026
"It is not nearly as customizable for our brand as we would like it to be."
- Boston S., G2, April 2026
"I would love to be able to customize fonts and other specific brand styling elements within the portals to make them feel even more integrated with our brand identity"
"I would like to be able to customize it more with my colors, my fonts, my brand in order for it to feel very connected to my brand."
- Varsey L., G2, March 2026
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
