What is Trafft?
Trafft is appointment scheduling software with an agency white-label plan. Agencies can manage multiple client booking accounts from one dashboard, apply their own branding, domains, and SMTP, resell the platform at their own prices, and request branded mobile apps published to the app stores.
Audience
Digital agencies, web developers, resellers, hosting services, website builders, agency partners, consultants, service businesses
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
✅ |
| Per-client branding |
✅ |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
✅ |
| Per-client branding |
✅ |
| Provider branding removal |
✅ |
| Branded mobile app |
✅ |
| Branded app-store app |
✅ |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
✅ |
| Subscription & pricing configuration |
❌ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
? |
| Custom fields / forms |
✅ |
| Workflow configuration |
✅ |
| Conditional logic |
? |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
✅ |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
✅ |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
❌ |
| Configurable billing |
❌ |
| Payment gateway integration |
❌ |
| Client billing / invoicing |
❌ |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
? |
| Time zones |
✅ |
| Localised formats |
✅ |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
❌ |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Community evidence broadly supports Trafft's agency white-label model: reviewers put the booking calendar on their own domain, apply logo and brand colors, and send notifications from their account. The leftover risk sits on login and connected apps. One reviewer still had staff signing in at a Trafft hostname after the booking domain was live. Buyers also pressed on Trafft's name that still appears when a client connects Zoom, Outlook, or Apple.
| White-label strengths |
Considerations |
| Booking calendar and booking site on the buyer's domain |
Staff login can remain on a Trafft hostname after the booking domain is branded |
| Logo and colors on the client-facing booking interface |
Agency console is not described as a custom-domain login for the agency owner |
| Notifications sent from the buyer's own account |
Zoom, Outlook, and Apple-style connects can still show the Trafft name unless those apps are hidden |
| One dashboard for multiple client booking accounts |
Some reviewers still wanted deeper branding controls beyond logo, colors, and domain |
View buyer implications →
What this means for buyers
The branded surface reviewers describe is the client booking site and calendar: the customer's booker lands on the buyer's domain, sees the buyer's logo and colors, and can get mail from the buyer's sender. Setup still on the buyer includes DNS for each client booking hostname, SMTP, and a decision about which calendar or meeting apps to hide so Trafft does not appear in an OAuth screen. Leftover client-facing risk is a staff or agency login that still says Trafft, plus any live Zoom, Outlook, or Apple connect that names Trafft.
Buyer fit
Agency
Can run several client booking accounts from one console and put each client's booking site on that client's domain. Should not promise that the agency headquarters login lives on the agency domain, or that every third-party connect is silent about Trafft.
Reseller
Can sell a branded booking product with the reseller's pricing and the client's booking URL. The client-facing booking page is the surface that reviewers say looks owned. The leftover tell is staff login and connected-app consent screens.
No-Code Entrepreneur
Can brand one booking site, point a domain at it, and send reminders from their account without building a site from scratch. If they only operate one brand, the agency-console limit matters less than whether their staff still sign in at a Trafft URL.
Sources
| Source |
Corpus |
Relevant evidence |
Signal |
Year |
Link |
| G2 |
About 25 reviews; several name white-label, domain, or logo |
Calendar on the buyer's domain; logo and colors on the booking interface |
Positive |
2026 |
G2 reviews |
| Capterra |
49 reviews; 3 relevant white-label comments |
Domain and branded notifications work; staff login can stay on Trafft; some want deeper branding |
Mixed |
2025 |
Capterra reviews |
Selected quotes
"Thanks to the White Label, our company calendar is on our domain, which enhances our brand image."
G2, 2026
"What I love most about the platform is that it is white label. So I can create the experience I want for my prospects and brand the interface with my logo and brand colors."
G2, 2024
"It offers a huge level of customisation, where I can set my agenda with my domain, set notifications to be sent from my account"
Capterra, 2025
"You have the custom domain activated but you employee need to.login from trafft and not from your own white label.dashboard."
Capterra, 2023
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
