What is SiteGround?
SiteGround is a web hosting platform for agencies and resellers. On GoGeek and Cloud plans, buyers give clients white-label Site Tools, private DNS nameservers, collaborator access, and custom hosting packages so client sites can be managed under the buyer's brand.
Audience
Agencies, hosting resellers, web professionals, no-code entrepreneurs
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
? |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
? |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ |
| Branded emails |
? |
| Branded reports / documents |
? |
| Backend dashboard branding |
❌ |
| Per-client branding |
? |
| Provider branding removal |
✅ |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
✅ |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
✅ |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
? |
| Payment gateway integration |
? |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
? |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Site Tools has a white-labeled client view that agencies already use and want expanded. The gaps are temporary preview links that carry the account owner's name rather than the business brand, no white-labeled client reports, and collaborator access that needs a SiteGround account and lets clients see SiteGround's own pricing.
| White-label strengths |
Considerations |
| A white-labeled version of Site Tools can be given to clients |
Temporary preview links show the account owner's name, not a business brand |
|
No white-labeled client reports, such as monthly plugin and theme update summaries |
|
Collaborator access requires a SiteGround account and lets clients compare SiteGround's prices with yours |
View buyer implications →
What this means for buyers
SiteGround suits businesses that host client sites and want clients to log in to an unbranded control panel. Check which client access role your plan includes, because collaborator access reveals SiteGround and its prices. Plan around preview links that show your personal name and the lack of branded client reports.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agencies can give each client access to a white-labeled Site Tools for their own site. Owner-named preview links and missing white-labeled reports are the polish gaps when running it as your own service for many clients.
Branded Business
Core question: Can I use it under my own brand to grow my business and give customers more value?
Web designers can add hosting to their own offer with an unbranded client panel. Preview links that show the owner's name instead of the business, and no branded update reports, limit how professional and complete the client experience feels.
Reseller
Core question: Can I resell it under my brand with workable margins and packaging?
Reselling at your own price depends on clients never seeing SiteGround's pricing. Collaborator access requires a SiteGround account and exposes those prices, so confirm your plan supports a client login that keeps SiteGround hidden.
Sources
| Source | What was reviewed | Relevant evidence | Signal | Year | Link |
|---|
| SiteGround blog comments (customer comments only) | Customer comments on the cPanel to Site Tools switch | White-labeled Site Tools in use, with requests for more white-label functions; preview URLs show owner's name; wants white-labeled reports; collaborator access forces a SiteGround account and exposes pricing | Mixed | 2020 | Status Report on the Switch from cPanel to Site Tools |
Selected quotes
"Will you be adding more functionality to the White Labelling of the Site Tools?"
- Eric B, SiteGround blog comment, Sep 2020
"Right now all of the temp URLs I send out to clients have my name in them instead of my business. It would be great to have a vanity URL in place to provide some level of professionalism to my clients on that end."
- Wayne Drescher, SiteGround blog comment, Oct 2020
"It would be amazing if we were able to send custom white-labeled reports that show how many plugins/themes need to be updated to at the end of the month"
- Wayne Drescher, SiteGround blog comment, Oct 2020
"If a client needs to have access to their own control panel alone, this is no longer possible without forcing them to create a siteground account. This simply doesn't help from a reseller point of view when a client can easily compare your shared pricing versus my set pricing."
- SiteGround customer, blog comment, Oct 2020
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
