What is SimplyBook.me?
SimplyBook.me is an online booking and scheduling platform with a White Label Partner Program. Partners get a branded environment with their domain, logo, and colours across booking sites, admin dashboards, and automated emails, and can sell subscription plans to clients at their own price.
Audience
Agencies, franchises, tech providers, service businesses, SMBs, enterprises
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
✅ |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
✅ (Enterprise Plan only) |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
? |
| Backend dashboard branding |
✅ |
| Per-client branding |
? |
| Provider branding removal |
✅ |
| Branded mobile app |
✅ |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
? |
| Workflow configuration |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
✅ |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
✅ |
| Workflow configuration |
✅ |
| Conditional logic |
✅ |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
? |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
? |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
✅ |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
✅ |
| Time zones |
? |
| Localised formats |
✅ |
| Local payment methods |
✅ |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
✅ |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Independent reviews describe branding on SimplyBook.me, and they also describe limits. A 2024 hands-on review says link removal takes SimplyBook.me branding off the booking page, widget, and emails, and that design settings can change the booking site theme and color. A 2026 product profile says removing that branding is limited to Premium and Enterprise, so Free, Basic, and Standard still show the vendor on the customer-facing site, and that a custom domain is a separate one-off purchase. The same 2026 profile describes placing the booking flow on your own site as an iframe. An iframe is not white-labelling. Overall white-label signal is Mixed: rebranding is documented, but it is plan-gated, and the described site embed is not a native white-label embed.
| White-label strengths |
Considerations |
| A hands-on review says link removal takes vendor branding off the booking page, widget, and emails |
A 2026 profile says that removal starts at Premium and Enterprise. Cheaper plans keep vendor branding on the customer-facing site |
| The same hands-on review says design settings cover the cover image, theme, and color so the booking site can reflect your brand |
A custom domain is described as a separate one-off purchase, not as something included on every plan |
| The hands-on review says you can design the client app so it fits your branding |
That test found the client app acting like a home-screen bookmark in Safari, not a full app. The 2026 profile also describes the website embed as an iframe, which is not white-labelling |
View buyer implications →
What this means for buyers
You can find independent write-ups that name branding removal, theme controls, and a custom domain. Read the plan gates with them. Removal of SimplyBook.me branding is described as a higher-tier feature, the domain is a paid add-on, and one profile's site embed is an iframe. An iframe does not make the product yours. The tested client app was also weaker than a normal branded app.
Buyer fit
Reseller
Core question: Can I resell it under my brand with workable margins and packaging?
Independent coverage speaks to removing vendor marks on a booking site you operate, and to the plan and domain costs of doing that. It does not describe reseller margins, wholesale pricing, or a packaged multi-client program. Price the resale yourself, and confirm each client account can carry your brand on a plan that includes removal.
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Feasible if each client is on a plan that includes branding removal and you can theme the booking site. Public reviews do not show per-client brand kits or how support looks when you run many accounts. Check that before you operate it as your own offer.
No-Code Entrepreneur
Core question: Can I rebrand and sell it without building a product from scratch?
Possible if you sell the booking site rather than building software, and you accept a higher plan for branding removal. Budget the custom domain add-on. Do not assume the free or entry plans look like your product.
SaaS Builder
Core question: Can I present it as a native part of my product?
Weak public fit. One independent profile describes the website embed as an iframe, a button, or a contact widget, and places API access on higher plans. An iframe is not white-labelling. Do not present this as a native module until you have tested a branded path that is not an iframe.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Forbes Advisor |
Hands-on SimplyBook.me review |
Link removal described as removing vendor branding from the booking page, widget, and emails; design settings for theme and color; client app branding tested, with the app acting like a home-screen bookmark |
Mixed |
2024 |
SimplyBook.me review on Forbes Advisor |
| SaaSTracker |
Independent SimplyBook.me product profile |
Branding removal limited to Premium and Enterprise; cheaper tiers keep vendor branding; custom domain sold separately; site embed described as an iframe |
Mixed |
2026 |
SimplyBook.me profile on SaaSTracker |
Selected quotes
"Link removal is essentially removing the SimplyBook.me branding from your booking page, widget and emails."
- Forbes Advisor, SimplyBook.me review
"You'll also have a booking site that reflects your brand. Under design settings, you can change your cover image for your booking site (use your own or a stock image), adjust theme and color and choose how many reviews to display (if any)."
- Forbes Advisor, SimplyBook.me review
"You can design your app so it fits your branding with images that make sense for your business."
- Forbes Advisor, SimplyBook.me review
"Also, this only worked for us via the Safari browser and it acts more as a bookmark you add to your home screen rather than a full-fledged app."
- Forbes Advisor, SimplyBook.me review
"Removing SimplyBook.me branding is available at the Premium and Enterprise levels, so the entry tiers carry vendor branding on the customer-facing site."
- SaaSTracker, SimplyBook.me profile
"A custom domain with three years of SSL is a one-off $119 purchase, which works out cheaply over the term. Removing SimplyBook.me branding entirely is a white-label capability available at the Premium and Enterprise levels, so on Free, Basic, and Standard the customer-facing site carries vendor branding."
- SaaSTracker, SimplyBook.me profile
"It can also be embedded on your own site as an iframe, a button, or a contact widget, or plugged into WordPress or Joomla."
- SaaSTracker, SimplyBook.me profile
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
