What is Setmore?
Setmore is web-based appointment scheduling software for businesses that need online booking, staff and service scheduling, customer records, automated notifications, payment collection, and a configurable customer Booking Page. Buyers can customize the Booking Page and remove Setmore branding on the Pro plan. Setmore also provides an API for building a custom customer-facing booking flow using availability, staff, service, customer, and appointment functions. Public documentation does not verify a buyer-owned custom domain, multi-client reseller model, tenant provisioning, or buyer-managed client billing.
Audience
Small businesses, service providers, consultants, healthcare professionals, salons, fitness studios, tutors, therapists
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
? |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
? |
| Branded emails |
? |
| Branded reports / documents |
? |
| Backend dashboard branding |
? |
| Per-client branding |
? |
| Provider branding removal |
✅ |
| Branded mobile app |
✅ |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
? |
| Per-client configuration |
? |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
? |
| White-Label API |
✅ |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
? |
| Custom fields / forms |
✅ |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
? |
| Per-client configuration |
? |
| Feature visibility |
? |
| Roles & permissions |
✅ |
| Reseller management |
? |
| Multi-tenant management |
? |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
? |
| Configurable billing |
? |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
? |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
✅ |
| Time zones |
✅ |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
✅ |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Buyers on Software Advice describe a Booking Page they can style, and a paid plan that can hide Setmore branding. The same reviews say hiding the logo does not clear every vendor trace: clients still book on a Setmore web address, and one buyer could not keep booking on their own site without opening Setmore in a new tab. Overall white-label signal is Mixed: workable for a branded booking page, not a fully separate address.
| White-label strengths |
Considerations |
| Buyers say the Booking Page can be customized, and a paid plan can hide Setmore branding |
A 2022 buyer says the Setmore web address stays, so clients still land on a vendor URL |
| Service lists, colors, and a phone home-screen shortcut are part of the reported setup |
The wider app look is described as hard to match to a brand |
| Scheduling can be offered without building a booking product |
A website link that opens Setmore in a new tab is not a native embed under the buyer brand |
View buyer implications →
What this means for buyers
Setmore's public buyer record supports a styled Booking Page and a paid option to hide the Setmore logo. It does not support a buyer-owned web address. Expect the Setmore URL to remain, and do not treat a link that opens Setmore as your own booking product.
Buyer fit
No-Code Entrepreneur
Core question: Can I rebrand and sell it without building a product from scratch?
Partly. You can present a styled booking page without building scheduling software. A paid plan is described as hiding Setmore branding, but buyers still report a Setmore web address and limits on how far the look can match your brand.
Sources
| Source |
What was reviewed |
Relevant evidence |
Signal |
Year |
Link |
| Software Advice |
Setmore user review of branding removal |
Paid plan can hide branding, but the Setmore URL remains and a custom domain was not available |
Mixed |
2022 |
Setmore user reviews on Software Advice |
| Software Advice |
Setmore user review of booking page look |
Booking page can be customized, but matching the wider app to a brand is called difficult |
Mixed |
2023 |
Setmore user reviews on Software Advice |
| Software Advice |
Setmore user review of booking from a website |
A site link opened Setmore in a new tab instead of staying on the buyer site |
Mixed |
2022 |
Setmore user reviews on Software Advice |
Selected quotes
"I also thought it was disappointing that you can "remove Setmore branding" on the premium subscription, except that you CAN'T remove all branding -- you can't have a custom domain so clients must go to a Setmore URL to view your booking page even on the premium plan."
- Mindy A., Software Advice, reviewed July 2022
"The restricted customizability of Setmore is one of its possible drawbacks. Although the booking page can be customized in a number of ways, users may find it difficult to change the software's overall look and feel to match their brand."
- Anthony C., Software Advice, reviewed May 2023
"It is very hard to configure it to make the application to book on my website without the need to open an external booking link. I am not yet able to do it and when customers click the link on my website it opens a new tab and take it to Setmore website."
- Kunal T., Software Advice, reviewed June 2022
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
