What is Hostgator?
HostGator Reseller Hosting is a cPanel and WHM hosting platform for agencies and resellers. Buyers create client packages in WHM, add a logo to each customer cPanel, use private nameservers, and bill customers with the included WHMCS software.
Audience
Agencies, hosting resellers, web professionals
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
? |
| Branded emails |
? |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
? |
| Favicon |
? |
| Branded frontend |
✅ |
| Branded login |
? |
| Custom domain |
✅ |
| Branded emails |
? |
| Branded reports / documents |
? |
| Backend dashboard branding |
? |
| Per-client branding |
? |
| Provider branding removal |
? |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
? |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
? |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
? |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
? |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
✅ |
| Roles & permissions |
? |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
✅ |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
✅ |
Localisation
| Capability |
Status |
| Language localisation |
? |
| Currency |
? |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
? |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
Reseller accounts can run under a private label so clients do not see the upstream host, and resellers can buy the WHMCS branding removal add-on themselves and keep it when they move to their own license. The included WHMCS shows "Powered by" branding unless that add-on is paid for, reseller prices have risen every year, and some long-term resellers had their reseller plan discontinued and had to move their clients.
| White-label strengths |
Considerations |
| Reseller accounts can run under a private label so the upstream host stays hidden |
The included WHMCS shows "Powered by" branding unless a separate add-on is bought |
| Resellers can buy WHMCS branding removal themselves and keep it when moving to their own license |
Reseller pricing has risen every year, which squeezes resale margins |
|
Some long-term resellers had their reseller plan discontinued and had to move their clients |
View buyer implications →
What this means for buyers
HostGator reseller hosting has a long record of being run under resellers' own brands, but most of the branding evidence is old. Budget for the WHMCS branding removal add-on if you do not want "Powered by" links on your billing pages. Factor yearly price rises into your margins, and confirm that a reseller plan is still offered to you, since some long-term resellers were moved off theirs.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agencies have hosted client sites on private-label reseller accounts. Recent reports of discontinued reseller plans mean agencies should confirm plan availability before moving clients.
Reseller
Core question: Can I resell it under my brand with workable margins and packaging?
Private label and WHMCS branding removal let you sell under your own brand, but the branding removal is an extra cost and yearly reseller price rises reduce margins.
Sources
| Source | What was reviewed | Relevant evidence | Signal | Year | Link |
|---|
| WHMCS Community | Thread on removing WHMCS branding from a HostGator reseller license | "Powered by" branding shown by default; branding removal add-on bought by the reseller and transferable to an owned license | Mixed | 2012-2013 | WHMCS Community thread |
| Web Hosting Talk | Thread on branded WHMCS from white-label hosts | Private label offered on HostGator reseller accounts | Positive | 2013 | Web Hosting Talk thread |
| Trustpilot | Reviews from resellers | Reseller pricing up every year; reseller plan discontinued for some long-term resellers, forcing client moves | Negative | 2025-2026 | Trustpilot HostGator reviews (reseller) |
Selected quotes
"To keep a reseller under wraps you would choose private label if applicable. Hostgator offers this."
- wd__, Forum member, Web Hosting Talk, Nov 2013
"I've got a reseller account through Hostgator, and I'd like to remove the "Powered by" branding."
- brad1234, Reseller, WHMCS Community, Jan 2012
"The difference here is since HostGator offers WHMCS.com access, you can buy the addons yourself. The plus side is you can transfer them to an owned license after you grow out of hostgator (what I did)."
- Bubka3, Former reseller, WHMCS Community, Jun 2013
"And on top of all of this, the reseller pricing has increased noticeably every year."
- Trustpilot reviewer, Reseller, Trustpilot, May 2026
"I was a customer for over 10 years and then one day BOOM HostGator decides to discontinue my Reseller services program and force me to upgrade to an a service I was unfamiliar with and incur an additional $50/mo"
- Trustpilot reviewer, Former reseller, Trustpilot, Jun 2025
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
