What is 20i?
20i Reseller Hosting is a white-label cloud hosting platform for agencies and resellers. Buyers brand StackCP, emails, invoices, and support articles on their own domain, set package prices in HostShop, and provision customers through the Reseller API.
Audience
Hosting resellers, agencies, SaaS builders, web professionals, no-code entrepreneurs
✦ Brand
See how the software can be presented as your own, including branding of the platform, customer experience and other key areas.
| Capability |
Status |
| Custom domain |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Branded emails |
✅ |
| Per-client branding |
? |
View all Brand capabilities →
✦ Brand Capabilities (Full details)
| Capability |
Status |
| Logo / brand assets |
✅ |
| UI brand configuration |
✅ |
| Favicon |
✅ |
| Branded frontend |
✅ |
| Branded login |
✅ |
| Custom domain |
✅ |
| Branded emails |
✅ |
| Branded reports / documents |
✅ |
| Backend dashboard branding |
? |
| Per-client branding |
? |
| Provider branding removal |
✅ |
| Branded mobile app |
? |
| Branded app-store app |
? |
| Branded customer support surfaces |
✅ |
Learn more about Brand capabilities in the White-Label Capability Framework →
⚒ Flexibility
See how the software can be adapted to your needs across key areas such as configuration, customer management, monetisation and integrations.
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Workflow configuration |
? |
| Native integrations |
✅ |
| Webhooks |
? |
| Subscription & pricing configuration |
✅ |
| White-Label API |
✅ |
View all Flexibility capabilities →
⚒ Flexibility Capabilities (Full details)
Configuration & Workflow
| Capability |
Status |
| Basic no-code configuration |
✅ |
| Visual builder |
✅ |
| Custom fields / forms |
? |
| Workflow configuration |
? |
| Conditional logic |
? |
| Custom pages / interfaces |
✅ |
| Native integrations |
✅ |
| Webhooks |
? |
Customer & Account Management
| Capability |
Status |
| Multi-client / sub-accounts |
✅ |
| Per-client configuration |
✅ |
| Feature visibility |
✅ |
| Roles & permissions |
✅ |
| Reseller management |
✅ |
| Multi-tenant management |
✅ |
Packaging & Monetisation
| Capability |
Status |
| Subscription & pricing configuration |
✅ |
| Configurable billing |
✅ |
| Payment gateway integration |
✅ |
| Client billing / invoicing |
✅ |
Localisation
| Capability |
Status |
| Language localisation |
✅ |
| Currency |
✅ |
| Time zones |
? |
| Localised formats |
? |
| Local payment methods |
? |
Developer / Code Capabilities
| Capability |
Status |
| White-Label API |
✅ |
| White-Label SDK |
? |
Learn more about Flexibility capabilities in the White-Label Capability Framework →
◎ Community Signals
See what customers and users say about the software's white-label experience:
The control panel and hosting can be branded as the reseller's own, and the white-label features are included in the reseller price rather than sold as add-ons. Resellers build their own hosting packages and prices, can use the reseller API to put hosting inside their own offer, and get unbranded marketing material and logos for their sites. Reseller price rises cut into margins, and the HostShop storefront does not yet support one-click upgrades.
| White-label strengths |
Considerations |
| Control panel and hosting can be customized to the reseller's own brand |
Reseller plan prices have risen noticeably, which cuts into resale margins |
| White-label features are included in the reseller price, with no branding add-ons |
The HostShop storefront does not yet support one-click upgrades for customers |
| Resellers design their own hosting packages and set customer pricing, or sell through the reseller API |
|
| Unbranded documentation and logos are available to market hosting on the reseller's own site |
|
View buyer implications →
What this means for buyers
20i suits buyers who want to sell hosting under their own name without paying extra for branding. Users consistently say the panel and hosting carry their brand and that packages and pricing are theirs to set. Plan for reseller price rises when you work out your margins, and check that HostShop handles upgrades the way your customers expect, or plan to use your own billing tool.
Buyer fit
Agency
Core question: Can I operate and adapt it as my own offering for multiple customers?
Agencies host many client sites under their own brand and describe the platform as built for agencies reselling hosting to clients. Branding is set once for the account and applies across client hosting.
Branded Business
Core question: Can I use it under my own brand to grow my business and give customers more value?
Small businesses can add hosting to their offer under their own name, with branding included in the reseller fee and unbranded material to market it on their own site. Reseller price rises are the main thing to watch.
Reseller
Core question: Can I resell it under my brand with workable margins and packaging?
Resellers build their own packages and prices, and the white-label features come with the reseller fee. Price increases in 2020 and later are the main pressure on margins.
SaaS Builder
Core question: Can I present it as a native part of my product?
One business used the reseller API to offer hosting as part of its own white-label offer. Evidence here is limited to that use.
Sources
| Source | What was reviewed | Relevant evidence | Signal | Year | Link |
|---|
| Trustpilot | Reviews mentioning white label | Control panel and hosting customizable to own brand; white-label features included in price; own packages and pricing; reseller API used to offer white-label hosting; unbranded documentation and logos; reseller price increases | Positive | 2017-2025 | Trustpilot 20i reviews (white label) |
| Trustpilot | Reviews from resellers | No extras on top of the reseller fee; HostShop storefront lacks one-click upgrades | Mixed-positive | 2026 | Trustpilot 20i reviews (reseller) |
Selected quotes
"Reselling with 20i is a breeze too - everything is very white-label and customisable to your own brand, which makes me very pleased."
- Tim Neville, Reseller, Trustpilot, May 2020
"I am currently using their Reseller platform and love the vast range of features and was blown away with how much is allowed to be white labelled."
- Logan Zac, Reseller, Trustpilot, Jan 2024
"I love all the white label features that are available included in the price."
- Adam S B, Reseller, Trustpilot, Oct 2025
"The use of the reseller api has allowed our business to white label our hosting offer."
- Shane, Reseller, Trustpilot, Jan 2021
"You can design your own white label hosting packages, control the access and pricing for customers etc."
- Thomas Gerrard, Reseller, Trustpilot, Sep 2020
"The only negative worth mentioning is the substantial price increase for Reseller Hosting in 2020."
- Thomas Gerrard, Reseller, Trustpilot, Sep 2020
"You pay your reseller fee and there are no nasty surprises or extras and everything you could possibly need is included."
- Gary, Reseller, Trustpilot, May 2026
"The only real limitation I’ve noticed is that HostShop (their WHMCS alternative) does not yet support one-click upgrades."
- Trustpilot reviewer, Reseller, Trustpilot, Jan 2026
Status Key
| Status |
Meaning |
| ✅ |
Capability confirmed |
| ❌ |
Capability not available |
| ? |
Unable to verify the capability |
| N/A |
Not applicable to this software/category |
